1xBet becomes official sponsor of Sunrisers Eastern Cape cricket team
The international betting company and one of South Africa’s top cricket franchises have formed a partnership. Sunrisers Eastern Cape is an ambitious team from Gqeberha, founded in 2022, that has already won several prestigious trophies in a short time. The collaboration between 1xBet and Sunrisers will not only raise the profile of both brands but also support the growth of cricket in the region.
Over the last three seasons, the team from Gqeberha has won the SA20 tournament twice. Its squad is full of top stars and is the strongest in South Africa. Famous players like Marco Jansen and Tristan Stubbs represent Sunrisers Eastern Cape. In addition, during the off-season, the team strengthened its lineup with expensive new signings – Matthew Breetzke ($350,000) and Anrich Nortje ($285,000).
“Sunrisers Eastern Cape – two-time champion of one of the most popular international cricket leagues, and we are excited to support them in their pursuit of another victory this season. This partnership will be a natural extension of our global cricket development programme,” said a 1xBet representative.
Under the sponsorship deal, the 1xBet logo will be placed on the playing jerseys and training gear of Sunrisers Eastern Cape. The brand name will also appear on advertising boards at the team’s home stadium and on the seats in the players’ bench area, and it will be shown during TV broadcasts of the matches.
Sunrisers Eastern Cape are currently competing in the SA20, with the final set for 25 January in Cape Town. After 10 matches, they have 28 points and have qualified for the quarterfinals, finishing top of the table.
“We know the formula for success – over three SA20 seasons, we have reached the final three times and won the tournament twice. With the help of our official partner 1xBet, we are aiming once again for the highest goals in the new season. Like us, this international brand loves to win and knows how to do it, so its support is extremely valuable to us,” said Sunrisers Eastern Cape СЕО, Mr K. Shanmugam.
Sunrisers Eastern Cape’s fans can look forward to plenty of exciting surprises soon: 1xBet will host a meet-and-greet with the players, where supporters can get signed merchandise from their favourite stars. To stay updated on this and other big promos, follow the brand on social media. There will be prize draws and a variety of fun activities.
About 1xBet
1xBet is a world-famous betting company with 18 years of experience in gaming and entertainment. Every month, over 3 million players visit the platform to place bets on thousands of popular sports events. The company’s official partners include FC Barcelona, Paris Saint-Germain, Serie A, FIBA, Volleyball World, European Cricket Network, Sunrisers Eastern Cape, and other well-known clubs and organisations. 1xBet regularly receives prestigious industry awards, including the IGA, SBC, G2E Asia, and EGR Nordics.
